Press
Scott Woodward has been featured and profiled as an industry veteran and thought leader in the brand marketing and design space for decades in some of the most influential and prestigious publications, including Forbes, USA Today, Grazia, Flaunt, Haute Living, LA Confidential, Ocean Drive, Ad Age, WWD, The New York Times and Los Angeles Times, to name a few. His career has encompassed executive C-suite roles for brands that have included Ray-Ban, Calvin Klein, Movado Group and the former New York Brand Agency, Arnell Group, before pivoting as the Founder, CEO & Chief Creative Officer of SEW Branded, a New York-based brand marketing consultancy. The award-winning firm has included Born This Way Foundation and One Direction as clients, winning the prestigious Clio, Emery, Summit International and IAC awards for its collaborative work in youth empowerment. Press links which span the course of his career as an in-house marketer turned entrepreneur and now adjunct professor that still remain available to peruse live on Google searches can be clicked below or seen on sewbranded press:
- People: Farrah Fawcett’s Close Friend Scott Woodward Remember’s Her Strength and Final Days
- MSN: Scott Woodward: Igniting a Kindness Revolution
- Forbes: One of Luxury’s Top Marketers, Scott Woodward, Talks Everything Gen Z
- USA Today: Scott Woodward, The Brand Guru Decodes Gen Z
- Flaunt: Scott Woodward, Image is Everything
- Grazia: Scott Woodward, An Original Fashion & Luxury Marketer
- Haute Living: Scott Woodward, On Brand
- Ocean Drive: Scott Woodward, The Marketing Entrepreneur
- LA Confidential: The Evolution of Scott Woodward
- Los Angeles Tribune: Scott Woodward, Marketing Maverick
- Swagger: Scott Woodward, Brand Master
- Hype: Scott Woodward, The Marketing Man
- Grind Success: Scott Woodward, The Art of Cause Marketing
- The Digital Journal: The New Normal, Scott Woodward & Harvard’s MCC Together Against Bullying
- Celebmix: Scott Woodward, The Red Carpet Impact on Building Celebrity Brands
- Medium: The Success Story of Scott Woodward
- Medium: Scott Woodward, The Marketing Executive Captures Moments Through Photography
- Medium: Scott Woodward, The Marketing Executive Extraordinaire
- AP News: Scott Woodward, Advertising Prodigy
- Guest of a Guest: Scott Woodward honored at Clio Awards
- King Newswire: Scott Woodward’s Creative Prominence
- Flipboard: Forbes
- Muck Rack: Forbes
- Muck Rack: LA Confidential
- Muck Rack: Scott Woodward and Farrah Fawcett
- OXZX: Scott Woodward the Marketing Maverick
- Twitter: Parsons announces Scott Woodward
- Rate My Professor: Scott Woodward, Parsons Adjunct Professor
- New York Post Page 6: Marketing Guru Says New One Direction Campaign is a Rip-off
- New York Post Page 6: Chelsea Clinton Offers-up Macklemore Ticket
- Yahoo Entertainment: Remembering Liam Payne From Behind The Scenes
- WWD: Remembering Liam Payne From Behind The Scenes
- WWD: Emery Awards Beneifts Hetrick Martin Institute
- WWD: Office Depot, One Direction Link Up For Marketing Push
- WWD: Warren-Tricomi Prepares for the Plaza Hotel
- WWD: Warren-Tricomi Eyes Department Stores
- WWD: Warren-Tricomi Adds Exec
- WWD: Swank T’s, Sending A Message
- WWD: Making Room for Scotte
- WWD: Fashion Scoops, The Shirt Off His Back
- WWD: Movado Names Woodward to Run Global Marketing
- WWD: What’s The Next Big Thing?
- WWD: Movado Plays With Time in ESQ and Concord Watch Campaigns
- WWD: The Mother Load for High-end Jewelers, There’s Gold in those Hollywood Hills
- WWD: Movado Reports Loss in First Quarter
- WWD: Time And Money: Concord Watches Throws Relaunch Party, Benefits AmfAR
- WWD: The Coach Cachet Grows
- WWD: Movado Names Gerrit to Head its Global Merchandising Effort
- WWD: Anna Wintour, The Fashion Fund to Air on Cable TV
- WWD: Findings
- WWD: The Re-making of Ray-Ban
- WWD: Fashion’s Cinematic Moments
- WWD: Ray-Ban Parties for Prime Time
- The New York Times: Beyond Grannies, A Return to the Shades of Futures Past
- The New York Times: The Way We Were, And Were, And Were
- The New York Times: Movado Hires Outside Agency to Reset the Luxury Face of its Concord Watch
- The New York Times: Back-to-School Shopping Campaigns, Already?
- Los Angeles Times: Oscars, the Ulitmate Advertisement
- Los Angeles Times: The Revision of a Fashion Bible
- Los Angeles Times: In a New Time Zone
- Ad Week: Movado’s Concord Search Begins
- Ad Week: Scott Woodward named Chief Marketing Officer at Movado Group
- Ad Age: Watch Makers Find Time Ripe For Building Brands, Movado Aims ESQ and Concord at younger Buyers
- Ad Age: High Hopes for Men-in-Black and Ray-Ban Tie-in Marketers Key to Hot Summer Films
- Entertainment Weekly: Men in Sunglasses
- Campaign Live: Ray-Ban Axes BBH for Bozell Network
- Buffalo News: Safe in Shades to your Eyes, The Right Sunglasses Make All the Difference
- Orlando Sentinel: Sunglasses, What’s Catching Our Eyes
- South Florida Sun Sentinel: Now Sunglasses are Funglasses
- Tulsa World: Sunglasses - Every Style, Color and Price Under the Sun
- Deseret News: Be Way Cool With Hot Shades
- The Morning Call: Sunglasses Make A Visual Statement
- The Baltimore Sun: The Cool Thing About Shades
- Rochester Business Journal: Bausch & Lomb Acquires Killer Loop Eyewear
- Rochester Business Journal: Business People on the Move
- Fashion Windows: Black Halo Debuts First Ever Ad Campaign
- JCK Watchworld: Two Swiss Brands Revamp Marketing
- JCK Watchworld: Appointments, Scott Woodward as CMO
- JCK Watchworld: Concord’s Latest Power Play
- The Daily News: Touched by an Angel
- Pittsburgh Post-Gazette: Scott Woodward attends Summer of Andy at Warhol Museum with Farrah Fawcett
- The Observer: Manhattan Transfers, Scott Woodward
- Fashion Week Daily: Scott Woodward: A Decade of Cultivating Kindness
- Fashion Week Daily: One Direction and Office Depot Take on Bullying
- WG9: New York City International Fashion Film Festival
- Resident: New York City International Fashion Film Festival
- The Baffler: Live Nice, (Or Else)
- Inquisitor: One Direction Blasted for Rip-off Campaign
- AU News: One Direction Marketing Campaign a Rip-off Says Ad Guru
- The Advertiser: One Direction Marketing Campaign A Rip-off Says Ad Guru
- The Times: One Direction Campaign Rip-off
- The China Times: Scott Woodward and One Direction
- Top40: One Direction Copy Campaign
- Creative Pool: One Direction Officially Beat Bullying at the Clio Awards
- FERA: Advertising, Back to School Shopping Campaigns Already?
- Wine Business: Introducing Tuscan Kiss, An Italian Rose’ Honoring Lee Iacocca
- Daily Mail: Sharon Stone Keeps it Chic with Scott Woodward
- Daily Mail: Scott Woodward attends CNN Heroes Awards
- Puretrend: Sharon Stone and Scott Woodward
- Gloss Magazine: Scott Woodward attends Hotbed Gala with Sela Ward
- Paula Abdul: Scott Woodward for A&F Quarterly
- Crains: Movado Names Scott Woodward CMO
- News & Record: Violinist’s Cancer Fight Gets National Attention
- New York Magazine: Scott Woodward at Shree House Fund Event
- The Art of Her Deal: Featuring Scott Woodward
- Bitlanders: Save Olympic Wrestling with Social and Digital Media
- Marquis Whos’s Who: Scott Woodward Recognized by Marquis Who's Who
- SB Wire: Save Olympic Wrestling with Social and Digital MediaTop Sports Executives & Fashion Designers Come Together To Save Wrestling in the Olympics
- PR Newswire: SEW Branded Wins IAC Outstanding Integrated Ad Campaign
- PR Newswire: SEW Branded Wins Summit Creative Award Best-of-Show Multimedia
- PR Business Wire: Office Depot wins IAC Award for Best Social Media Campaingn by SEW Branded
- PR Business Wire: SEW Branded launches Office Depot One Direction Back-to-School Campaign
- PR Business Wire: Office Depot and One Direction Announce Alliance to Raise Money for Anti-Bullying Education Program
- PR Business Wire: Office Depot Foundation Launches Anti-Bullying Educational Initiative in Schools Nationwide
- Look To The Stars: One Direction Teams With Office Depot to Fight Bullying
- Yahoo News: Office Depot and One Direction Unveil Exclusive Line of Back-to-School Products
- Ads Spot: SEW Branded Wins the Clio Award for One Direction PSA
- Clio Awards: SEW Branded wins Clio Award Best Film
- Clio Awards: SEW Branded wins Clio Award Best Integrated Campaign
- Summit International Awards: SEW Branded wins Best of Show
- IAC Awards: SEW Branded wins Outstanding Integrated Campaign
- IAC Awards: One Direction campaign wins Best Retail Social Media Campaign
- Sky TV AOY News: Scott Woodward Talks Marketing and Branding
- Youtube: @scottwoodward