BIOGRAPHY
CHEVRON. Woodward’s first corporate position was in the marketing training program at Chevron immersed in its multi-million-dollar re-branding initiative. The program provided exposure to marketing, merchandising, retail, wholesale, finance, real estate and legal functions in addition to the energy giant's rebranding which included realignment of its image, logo, retail stations, advertising, POS and all other brand assets.
RAY-BAN. Beginning as an analyst and product manager, he then became the brand’s first global director of image marketing consolidating disparate regional images into a unified global image across advertising, public relations and retail. He developed the first Ray-Ban flagship store to reinvent the sixty-year-old brand as part of its Olympic sponsorship, in a three-dimensional expression of the brand’s rich heritage - from Aviation to Hollywood - winning Store of the Year. He spearheaded the film integration with Men-in-Black featuring Ray-Ban, growing share and sales exponentially. The product placement model is still used today by brands and films. Ad Age recognized his expertise in celebrity alliances and brand re-invention.
CALVIN KLEIN. His work at Ray-Ban led to a position at Calvin Klein, first serving as its vice president of global retail marketing and public relations for all Calvin Klein freestanding stores worldwide overseeing retail marketing and promotional programs for the Collection, CK, and CK Jeans businesses differentiating the lifestyles and devising a global retail expansion plan for CK stores across Europe. He then pioneered the brand’s consumer insights role, translating trends that informed creative, enhanced brand equity and enabled new categories worldwide.
MOVADO GROUP. In his final corporate role, he served as chief marketing officer at Movado Group where he managed global marketing for the company’s portfolio of luxury watch brands which included Movado, Concord, ESQ, Coach and Tommy Hilfiger. He built marketing momentum for its portfolio with cohesive messaging creating and a 360° synergy in advertising, media, public relations, retail, visual merchandising, digital, research and insights. GQ cited Concord’s “Be Late, Time is a Luxury” campaign as groundbreaking in its aspirational message of time as the luxury.
ARNELL GROUP. After being a client and collaborator of Arnell Group for years with brands he helmed, he served as a full-time executive creative and strategic consultant, developing strategic platforms in global brand positioning that informed creative advertising and activations for Coke, Sprite, Lego, Mars and Martha Stewart leading multidisciplinary teams and interfacing with client senior brand management on their growth initiatives with the agency.
THE NEW SCHOOL, PARSONS SCHOOL OF DESIGN. Woodward joined the esteemed adjunct faculty at the famed New York City design institution to Instruct Marketing, Public Relations & Branding, a required course within the Strategic Design & Management BBA curriculum where he developed an integrated 15 week course encapsulating 360-degree marketing, public relations and branding philosophy and disciplines to undergraduate BBA/BFA students, culminating with group brand projects.
PNEUMA. Woodward joined the Pneuma Board of Advisors to consult for and advise this innovative bio-technology endeavor on marketing, branding, public relations, strategic alliances that will guide Pneuma, a patented and proprietary technology that is the next generation of sustainable materials with living, breathing, evolving structures that can self-heal, increase carbon capture, clean and photosynthesize as an ingredient based product platform used within apparel, furniture, art and design-driven products.
WE ARE THE BOARD. Capping his 360-degree omni-channel brand expertise in a 30-plus year career as an in-house executive and entrepreneur, Woodward joined April Uchitel’s We Are The Board. The organization is a vibrant community of high-level experts across multiple industries and disciplines that connect companies with fractional talent and curated dream teams to accelerate growth and transform brands and businesses as an expert brand builder who can speak with multiple brands across fashion, tech, and beauty to nimbly understand and analyze their growth challenges first hand in order to help them meet challenges and understand needs for growth in an ever-changing landscape globally.
SEW BRANDED. As an entrepreneur, Woodward is the founder, chief executive and creative officer of SEW BRANDED, a New York-based brand marketing consultancy that specializes in brand design within fashion, luxury, heritage and aspirational segments for an eclectic client roster having devised award-winning multidisciplinary campaigns for One Direction and Born This Way Foundation, receiving the Clio, Summit International, IAC and Emery Awards. Clients have included Lands’ End, Woolrich, Bausch & Lomb, Office Depot and Warren-Tricomi, also acting concurrently as their Creative Director.
EDUCATION.
BA, Saint Leo University
MBA, Loyola University New Orleans
MS, Villanova University (graduate coursework)
