Scott Woodward

As an entrepreneur, he is the Founder, CEO & Chief Creative Officer of SEW BRANDED, a New York based full-service brand marketing consultancy that creates innovative branded content with a 360-degree integrated approach to brand-building. With a skill for assembling and managing world-class creative brand design teams to develop traditional and non-traditional experiential assets and strategic platforms to effectively position emerging brands and reimagine existing brands, his result is consistently strategic, design-driven and culturally relevant. Woodward's unique dual corporate and agency background allows for the consultancy to become an extension of an in-house marketing or creative team or function as a free-standing studio for an existing or start-up brand that desires a creative partner with a depth of strategic experience across the marketing spectrum. He served as the Creative Director of Warren-Tricomi, the U.S based luxury hair care brand, while they were a client of his consultancy.

As a corporate global marketing and creative executive, he is a classically trained marketing and branding veteran who possesses a unique blend of strategic and creative expertise that consistently results in aspirational design-driven work. Woodward began his career at Chevron USA, where he joined the marketing training program after completion of his MBA degree. He later led global marketing for iconic brands that have included Ray-Ban, Calvin Klein and Movado Group's portfolio of owned and licensed luxury watches, where he pioneered the Chief Marketing Officer role managing global multidisciplinary teams and agencies that consistently created notable advertising, public relations and retail campaigns. He also served in a senior brand role at Arnell Group working on both strategic and creative initiatives for Martha Stewart, Mars Candy, Lego and The Coca-Cola Company’s Coke and Sprite brands, after having been a longtime collaborator and client of the agency.

As an adjunct professor, he teaches Marketing, Public Relations and Branding within the Strategic Design & Management Department at Parsons School of Design, The New School. Woodward’s course for the BBA curriculum was developed and inspired by his career in the industry as a marketing and branding executive who believes in 360 degree integrated marketing for global fashion, luxury and lifestyle brands. His fifteen week course teaches the foundational marketing, public relations and branding disciplines to undergraduate students enrolled in this required course to graduate, culminating with group brand projects presented by his students in real-world scenarios, with the course consistently receiving excellent reviews.